I am not afriad of tomorrow, for I have seen yesterday and I love today~William Allen White

The need to go niche

It seems like lately, many shops have been renovating and upgrading their images.  The giant McDonald’s on Hennessy Road in Causeway Bay feels the need to change its name to McCafe even though the coffee section takes up less than 5% of its counter space.  Even a premium brand like Swarovski is suddenly changing from its classic blue color image to shards of silver crystals as its definitive shop image. 

I wonder if rent in Causeway Bay has been sky rocketing so much, many of the brands that are opening their doors in this expensive area need to revamp to justify their sky rocketing prices as well.


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